Thursday, February 24, 2011

Austin Fit named presenting sponsor of The Rookie Triathlon

Austin, Texas (February 18, 2011) – High Five Events and Jack & Adam’s Bicycles are proud to announce Austin Fit Magazine, Austin’s first and only health and fitness magazine, as a presenting sponsor of The Rookie Triathlon, to be held in Austin, Texas on April 17, 2011.

2011 will mark the 8th edition of The Rookie Triathlon. This event, consisting of a 300m swim, 11-mile bike and 2-mile run, has become the annual rite of passage for central Texas triathletes to start their season. It’s also the ultimate event for first-timers, with a true Rookies division, super safe swim, and short distance.

2011 brings some big and exciting changes for the event. After seven great years at the Texas Ski Ranch in New Braunfels, the event is moving to Austin and will be held at Walter E. Long Park. The new venue will ease the congestion for the extremely popular event and allow for more participants. Also new in 2011 are the separate divisions for Rookies and Veterans. The Rookie division is restricted for true first- timers while the Veterans division is for the seasoned triathlete. Of course, there’s also the Open division in which many of the top professionals in the region will duke it out at the ultra sprint distance.

“The Rookie Triathlon has been looking for a partner who shares our goal of getting people into a healthy and fitness-based lifestyle. We are thrilled to be partnering with Austin Fit Magazine as their enthusiasm for health and fitness is a great influence in the community. Together we hope to expose even more people to the fantastic sport of triathlon and show them a path towards a healthy lifestyle,” says Dan Carroll of High Five Events.

“We’re extremely excited to be partnering with High Five Events and Jack & Adam’s Bicycles on The Rookie Triathlon this year, as it’s a unique opportunity to increase our presence in the Austin multi-sport community,” says Drex Earle, Ph.D. of Austin Fit Magazine. “This is among the most anticipated and well-executed events all season, and we feel very fortunate to be a part of it.”

The 2011 Rookie Triathlon will be held on April 17, 2011. Austin Fit Magazine joins Jack & Adam’s Bicycles as a presenting sponsor. Visit for more information.

About High Five Events

High Five Events is a multi-sport event production company and the official race director for Jack & Adam’s Bicycles events. High Five Events produces many of the largest triathlons in Texas and provides event management consulting and equipment leasing services to over 30 events per year.

About Jack and Adam’s Bicycles

Located in Austin, TX, Jack and Adam’s Bicycles is a complete triathlon and road cycling store. Founded in 2004, it has been voted Best Triathlon Store in Texas every year since its inception. The store is renowned for its friendly service, incredible product support, and community involvement.

About Austin Fit Magazine

Founded in 1997, Austin Fit Magazine emerged as Austin's first and only health and fitness magazine, with bold ambition and a powerful mission — to improve the lives of its readers through entertaining and informative health and fitness content. Today, Austin Fit Magazine has grown into one of Austin’s premiere publications, as well as the exclusive resource for those looking to develop, achieve and maintain a healthy and fit lifestyle.

Wednesday, February 16, 2011

Round Rock Express Ride Jerseys

There is no better way to spend your Sunday then on a fully supported bike ride followed by a Round Rock Express Game.

And there is no better way to ride . . . then to ride in style! New for 2011 and for a limited time only:

Jerseys are available for purchase with your event registration at OR at the Jack and Adam's Online Store.

There will be a limited amount available for pickup at packet pickup, but more will be ordered after the event. Jerseys will not be mailed out. They must be picked up at the event or at Jack & Adam's Bicycles.


Have you signed up for the Rookie yet?

Be sure to check out the rad new jerseys for 2011!!

Available for a limited time only, purchase available when you register at
Also available at the Jack and Adam's Online Store.

Orders placed with registration will be given first priority on inventory, and then a second order will be placed after the event. Jerseys will not be mailed out. They must be picked up at the event or at Jack & Adam's Bicycles.