Thursday, March 18, 2010

The History of Generic

A lot of people will tell you that they think the name "Jack's Generic Triathlon" is very clever or funny. You might even agree, but do you know why? Here's the story behind the name and the theme:


Jack's Generic Triathlon was founded by Jack Murray in 2003, at a time when he thought many triathlons had forgotten about the participants. Events had become so focused on getting big sponsors, accommodating pro athletes, and trying to look good that they sometimes neglected the actual product - the race. Athletes ended up paying more, but their racing experience was actually less. Jack had the idea to put on a race with very little pomp & circumstance, yet at the core be a great race. It would be well organized, safe, good value, and of course, fun. From the outside, it wouldn't look terrific, but the participant experience would be great. It reminded him of the generic isle at the supermarket: It's the same quality products, sometimes even better, but you don't have to pay for the fancy packaging. And hence, the name Jack's Generic Triathlon was born.

While today, more than 7 years after the first Jack's Generic Triathon (JGT as we call it), our races do have a lot more fancy packaging, but at their core they still try to preserve the values of Jack's Generic. Each race is designed, planned, and priced with you, the everyday triathlete in mind.